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Did you know the best leaders choose to be naive? More and more employees, customers, and business leaders agree that how and why money is made is increasingly as important as how much money is made.
Joshua Berry’s book helps you take informed, impactful action and lead your business to be a force for good in light of rapidly changing workforce and consumer expectations. You’ll have everything you need to courageously and enthusiastically step into using your influence for good to cultivate a better world. Learn everything from new business practices, how to create ripples of impact, and reflect on how your beliefs about people and business are evolving.
Dare to Be Naive gives you a shot of inspiration and just the right questions to help you think bigger about your life and business. I hadn't thought about many of the ideas Joshua brings up before I read this book, but I'm better for it.
But based on my experience, I’ve seen an intentional, chosen naivete lead to better business and a more fulfilled life.
The way most business is done today, especially in large corporations, is creating an incredible burden on our environment and society. Unfortunately, business leaders often fear being labeled as ‘naive’ if they pursue social good while pursuing profits. And yet, we need leaders to lean into this chosen naivete to make the largest ripples of impact.
More and more employees, customers, and business leaders agree: how and why money is made is increasingly as important as how much money is made.
I believe you already have what you need deep inside of you to create this difference in the world and you’ve had it there from the start. Something natural, authentic—nativus—naive.
But based on my experience, I’ve seen an intentional, chosen naivete lead to better business and a more fulfilled life.
The way most business is done today, especially in large corporations, is creating an incredible burden on our environment and society. Unfortunately, business leaders often fear being labeled as ‘naive’ if they pursue social good while pursuing profits. And yet, we need leaders to lean into this chosen naivete to make the largest ripples of impact.
More and more employees, customers, and business leaders agree: how and why money is made is increasingly as important as how much money is made.
I believe you already have what you need deep inside of you to create this difference in the world and you’ve had it there from the start. Something natural, authentic—nativus—naive.
“Our behaviors and beliefs power much of the success we experience in business and life. When we pause and create space to reflect on what we believe, we realize some of those beliefs are self-limiting. Through anecdotes and provocative business ideas, this book will help you create that space.”
NIR EYAL, WSJ Bestselling Author of Indistractable and Hooked
“The wise leader moves beyond “either/or” thinking and begins to embrace more of the “both/and”. Through compelling stories, business practices and provocative questions, Joshua creates space for leaders to explore their emerging wisdom.”
CHIP CONLEY, Hospitality Entrepreneur and NYT Bestselling Author
“Having worked with Joshua for several years, Joshua has stretched my own thinking, creativity and introspection as a leader. Joshua is an innovator that cares about people and has a unique approach to solving problems and helping others. His insights are relevant to individual leaders as well as to teams.“
ERIC MOOSS, CEO Bryan Medical Center
“This provided me with a refresh and a shot of courage. You’ve also made me question myself and reflect on losing my way in the “give first” mentality. I’ve allowed an extremely busy, all-growth, Private Equity environment to be my crutch for not focusing on people first. You really have something cooking with this topic.”
DAN ARNOLD, Senior Vice President of National Operations at Protos Security
“My initial inclination to the word ‘naivete’ is quite negative. After college and now years in business, I have become quite jaded. Trust does not come easy. After reading your book, I feel more equipped to identify beliefs that may be limiting, question them, and to let my authenticity into the room again. I’m looking forward to this journey of unlearning and choosing a path that leads to the new ROI (personally and professionally).”
PEGGY CHRISTENSEN, Enterprise Software & Data Services Manager, Hamilton Telecommunications
“Behavior change is hard because we’re often in the dark about what makes us tick. Dare to Be Naive provides a simple framework to help you discover the beliefs that shape your behavior and the behaviors of those around you.”
AARON DIGNAN, Entrepreneur, Podcast Host and Author of Brave New Work
Joshua Berry is a world-class facilitator of change. As an author, speaker, entrepreneur, and director of Econic, Joshua has spent the last two decades evolving the what, who and why of Fortune 500 companies and venture-backed startups. From Boston to Bahrain to Bogota, Joshua delivers both in-person and virtual keynotes for a wide range of corporate events, conferences and functions. With a blend of inspiration and practical application, Joshua customizes an experience that is fun, interactive, and sparks transformative change.
For employees and leaders looking to grow themselves and their organizations, Joshua speaks on overcoming limiting beliefs, adaptive leadership, and the innovation systems and mindsets that create engines for growth.
Joshua Berry is the author of Dare to Be Naive: How to Find Your True Self in a Noisy World. He is also the Co-founder and Managing Director of Econic, an innovation, transformation, and strategy consulting company and Certified B Corporation. Along with his team, Joshua has partnered with US Bank, John Deere, Procter & Gamble, Nelnet, Ameritas, Omaha Public Power District, Farm Credit Services of America, and Blue Cross Blue Shield of Nebraska, among others.
As the challenges we face in business become increasingly more complex, the transformative power of doing good in business creates a flywheel effect that impacts both Return on Investment (ROI) and Ripples of Impact (ROI). Joshua challenges business leaders to think bigger and more intentionally to discover the expansive value of using business for good.
Joshua lives in Nebraska with his partner, Trisha, and four children. He enjoys running, travel, an eclectic mix of music, reading and all types of games.
